TikTok

TikTok is a social media platform primarily focused on creating, sharing, and discovering short-form videos. Launched in 2016 by the Chinese company ByteDance, it allows users to upload videos ranging from 15 seconds to three minutes, featuring music, effects, and various editing tools. TikTok is characterized by its algorithm-driven feed, known as the “For You Page,” which curates content based on user preferences and engagement. The platform has gained immense popularity for its user-friendly interface, diverse content ranging from dance challenges to educational clips, and its ability to facilitate viral trends. TikTok is often associated with a younger demographic, particularly Generation Z, but has expanded to include a wider audience.